CORONA
This advertisement is promoting corona which is an imported type of beer. Corona advertisements are usually revolved around a beach location, to show that the beer is really pleasing. In this ad the main points are the cold beers, beach, and the girl. Notice that the girl in the hammock is in the middle of the two beers which makes her the focus point of the advertisement. She looks like she is relaxing in paradise and if you drink corona then you can join her also in paradise. Every beer advertisement has to have an attractive woman so that it makes the men pay attention to the advertisements. Corona advertisements are known to have girls in bikinis because of the beach scenes, and this one is no exception. The beers in this advertisement look refreshing because of the golden color and they show that the beer is cold by the bottle being wet. The beer jumps out at you as the sun reflects off the shining golden color looking tempting to have one. Then the beach scene makes this advertisement becomes peaceful. This beach looks so perfect because it is clean, simple, blue water, and it’s vacant with nobody around. No worries, no problems, no reality, its just relaxing. If you drink coronas then your life would be a lot easier and relaxing; just like this picture. First of all one of the effects of drinking alcohol is a feeling of escaping reality. Corona is saying that in this picture that you will experience this feeling. I think that the target audience is the people that are having are times in their lives. If someone is stressed at work and feel like crap, looking at this picture make them think that if they have a corona then it will solve all their problems.
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ReplyDeleteYou really seemed to have analyzed this image very well (applause). Something I do have to say though is that notice how the beer bottles are positioned to make it appear that it is suspending the woman in the hammock. Thereby insinuating that the corona product is a person's pillar of support. Especially if a person seeks to relax and laze about, just like the woman in the advertisement. Just thought I would share that tid bit of information.
ReplyDeleteYour in depth attention to this ad is remarkable. I do agree with Jarvi that the beer bottles are being used as a stanchion to support the woman. I also look at the ad as saying relax, enjoy, have a cold crisp corona. I also have to say that sex sells, and this is another reason a woman is used in the advertisement.
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